Finplan.id -Case Study
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Website Improvement
How I —Created1000+ New Visitor At finplan.id 🥳🎉

The Brief
As a product manager Intern at Finplan.id, my goal is to drive traffic to our website and increase our user base. Recently, I was able to achieve a major milestone of generating 1000+ With just an A day! new visitors to our site. In this post, I'll share with you the strategies I used to achieve this and how you can apply them to your own website.
Goal
with my experience both handled product & Marketing, i want to improve finplan.id website trafific
The Process
Strategy 1 : Forgot about define Target Audience, Try this
One of the biggest mistakes I made early on was not defining our target audience and focusing on product-market fit. Product-market fit means creating a product that meets the needs of a specific market. Without a clear understanding of our target audience, it was difficult to create a product that resonated with our users.
To address this issue, we conducted extensive market research and user interviews to understand the needs of our target audience. We identified that our users This helped us to create a product that met their specific needs and pain points.
Strategy 2: Leveraging Social Media And Content Creation
as a product manager we began creating content that was specifically tailored to their needs. We created a blog and social media accounts that focused on providing educational content on personal finance and financial planning. By consistently publishing quality content, we were able to attract a steady stream of new visitors to our website.
In addition to creating content, we also leveraged social media to promote our blog posts and engage with our target audience. We focused on building a community on social media by responding to comments, sharing relevant content, and asking for feedback. By building a loyal following on social media, we were able to generate a significant amount of referral traffic to our website.
Strategy 3: Measure and Optimize
as a Pm i think the biggest take aways is , it's important to measure your results and optimize your strategies based on what's working and what's not. By regularly analyzing our website traffic, we were able to identify which channels were driving the most traffic and which pages were performing the best. This allowed us to optimize our content and marketing strategies to generate even more traffic to our website.

The Results
Conclusion
In conclusion, achieving 1000+ new visitors at Finplan.id was not an easy task, but it was achievable by implementing the right strategies. By defining our target audience, creating quality content, leveraging social media, and measuring and optimizing our results, we were able to attract a steady stream of new visitors to our website. As a product manager, it's important to constantly evaluate and improve your strategies to continue growing your business.
Psst ; You can read full how i break this in here